Tuesday, May 8, 2018

Our Customers - UpRamp

UpRamp is located on Coal Creek Circle in Louisville.... but their reach is broad.

Their administrative and purchasing people come to us when they are in need of Signs, Promotional Items and Embroidered wearables.... for their Innovation Showcases.

Here's some information from their website. It will give you and idea of what they do.... and perhaps even more importantly, the enthusiasm that they do it with. 

Getting Noticed is the First Step to Selling into the Industry

But it’s also the hardest part. We put you and your technology on stage in front of 500 decisions makers in the connectivity industry.
Innovation Showcase events are an unmatched opportunity to connect with influencers in the global cable & broadband industry. Pitch your vision to the decision makers across the industry and fast-track your sales. 
This isn't your typical “pitch” event, Innovation Showcase events are about building relationships and making deals within the global connectivity industry. 

"Launching new ideas is always hard, and doing it within an existing industry is even harder, but the constant emphasis within the program on innovation makes it possible to take dramatic steps forward."

Click on over to their website to hear more about what they can do to help your business.... from UpRamp and their customers.

Wednesday, April 18, 2018

Ideas to Grow - 2 Sentences to Engage Customers

Over the years, I have found many examples to prove.... what Mom told us all was true.

She said.... "It doesn't matter what you said, it matters what they heard".

Here is one of those examples.

2 Sentences That Engage Customers

To get customers interested in what you're selling, make your sales message about your customers.
You're excited about your company, right? You're proud of your products, right? Therefore, your best strategy, when talking to a customer, is to tell the story of your company and its products with excitement and enthusiasm, right?
Customers don't care about your company. They don't care about its products. And they certainly don't care about your personal feelings towards your company and its products.
What customers care about is... themselves.
The failure to realize this simple fact about human nature is why most companies have sales and marketing messages that make customers shrug.
Over the past few years, I have reviewed hundreds of sales messages. In almost every case, these messages are all about the seller and the products being sold. They leave it up the customer's imagination to figure out "what does all of this mean to ME?"
Which leads us to the two sentences that are the most important to your customers and prospective customers:
  1. "Our clients hire us to provide [benefit(s) to the client.]"
  2. "They hire us, rather than somebody else, because [something unique that the competition doesn't have but the customer values.]"
Notice that both of these sentences position you, the seller, as a catalyst that helps the customer achieve the customer's goals, and then positions your firm as only catalyst that can do the job right. Here are some examples:
Example 1:
"Acme specializes in consumer-validated 360 degree product development via our patented sequential market research process, which has been successfully applied to the fast moving consumer goods industry. In the past 24 months we have created $2.9 billion in innovative business opportunities for our clients.
"Consumer goods companies hire Acme to create new products for them, and market both those new products and their existing products. Because we base our efforts on meticulous research into target markets, we've generated over $2.9 billion in new revenue for our clients over the past two years."
Example 2:
"Several years ago, Acme saw a problem in the transportation industry: that the process of valuing and transferring ownership of transportation businesses is a very unstable and unpredictable process. And as a result, many hardworking owners were unable to cash out of their businesses when they wanted to. Basically they shut the doors. Acme is built to specifically address this industry problem--we help buyers and sellers alike start a new chapter in life.
"Entrepreneurs hire Acme to sell or acquire transportation businesses like limousines, buses, and ambulances. We can help them negotiate the best and most reasonable price because we have 20 years of experience with this type of business."
Can you see the difference? The original messages force the customer to figure out what it all means to the customer. The rewritten messages express what's being provided from the customer's viewpoint.
In other words, to engage customers in a conversation about the possibility of hiring you or firm, make the message about the CUSTOMERrather than about YOU.
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Geoffrey James writes the Sales Source columnon Inc.com, the world's most visited sales-oriented blog. His new book Business Without the Bullsh*twill be released by Grand Central Publishing in early 2014. @Sales_Source

Tuesday, April 10, 2018

Our Customers - Louisville Rec Center

One of our oldest, best and favorite customers is Louisville Rec Center.

Specifically, Jesse DeGraw, who co-ordinates the youth programs there.

It is always a little bit of extra fun when a local vendor can support the needs of a local customer.

If you have kids who are participating in the youth leagues at the Rec Center, it is us who  screen printed their uniforms.... because Jesse asked us to.

Wednesday, April 4, 2018

April 2018

Tradesmen and other businesses that work outside in the community have some unique marketing challenges.... as well as some unique marketing opportunities.

Here are some ideas of how we can help you to market your business.

Wednesday, March 21, 2018

Ideas to Grow - Promoting Your Outdoor Business

5 Things We Recommend You to Do If You Work Outdoors
By Jacqui Antonetti, Instant Imprints

Spring is approaching and with it comes along the opportunities for outdoor work. Not only is a great season for landscaping, construction and home renovations, to name a few, but it is also a fantastic opportunity to capitalize on those jobs by making your business more visible while you work.
Here are some tips for you to apply whenever possible to make your business grow in a more efficient way by making it easy for your prospects to find you while you focus on doing a great job for your existing clients.

1. Include your logo on your workers' apparel (front and back). This will help people know what is the name of the company doing that amazing job at their neighbor's home or at that house that is on their way to work.

2. Include the URL of your website and contact information at the back of apparel. Imagine your workers having to stop what they're doing to provide prospects with your company's contact info, versus them continuing to work while people take note of how to find you. Which one do you think will be more productive for your business?

3. Use yard signs with your business logo and contact information. Yard signs work for you 24/7 without you having to pay extra hours. It's a cost effective advertising tool that we recommend you to consider including in your marketing budget.

4. Print materials with your logo, what your business does and contact information. Print marketing materials like business cards, sell sheets, tri-fold brochures and/or even stickers are always good to carry with you. You never know when the opportunity to introduce your business presents itself and you want to make sure that not only you are prepared, but also you look professional. This helps your prospects feel they can trust you.

5. Vehicle signage. Whether it's a full vehicle wrap or just some decals or magnets, this is one of the most cost efficient advertising tools that you can use and that will do a great favor to your business.

We will be more than happy to help you get any or all of these items done. As small business owners ourselves, nothing makes us happier than to help other small businesses grow. Call us or visit us anytime. And remember that the sooner you take action the sooner you'll see results.

Tuesday, March 13, 2018

Our Customers - CTAP

CTAP began as Colorado Used Tubulars in 1986, when Duke Altschuler and Ronnie Schwindt formed a full service used pipe company in the DJ Basin.

Eventually, the company changed its focus to new API OCTG pipe and became a distributor for Maverick Tubular Corporation.

Over the last couple decades, CTAP, LLC, right here in Lafayette, has grown into one of the largest independently owned OCTG distribution companies in the US.

Remarkably Different. Why?

In one word: Value. At CTAP, the customer always comes first. Whether you need API casing and tubing for a 25 rig program or a set of pup joints, CTAP has you covered with top quality new API OCTG products, cost saving rail spurs, strategically located pipe storage yards, and company operated trucking. We have invested in the infrastructure to handle all your casing and tubing needs and our industry expertise allows us to collaborate with end users to find the best value added solutions possible.

They became our customer in September 2009. Their first order with us was for embroidered caps. Zach was next door for a cup of coffee and walked in to see what a local business could do to fill his needs. 

They now order apparel and promotional products to support.... their belief that "the customer always comes first" and will want to remember their experience with the staff of CTAP. 

They are a customer that likes to purchase "high end" merchandise to give to their customers and their staff. 

And if that weren't enough to qualify them as a great customer.... they have probably referred a dozen other businesses to us.

Wednesday, March 7, 2018