Wednesday, November 15, 2017

Ideas to Grow - Identity, Important for Growth

Is Corporate Identity Important to Grow Your Business?

If you are a Marketing professional or work in the visibility industry you very well know the answer to that question. If that is the case reading this article will allow you one of two things: either back up or contradict the lines to follow. If you agree, then you will have certainty that at Instant Imprints we understand your need to be more visible to your customers. If you don't agree, then you can start the conversation and we will be more than happy to engage in a constructive dialogue with you.

Now, if you are a professional in other area or a small business owner you don't necessarily know the true role that corporate identity plays in getting the right message about your business out there.

For simplicity purpose, I will leave out the term 'corporate' and will focus on the
'identity' part. I think you'll appreciate it.

According to the Merriam-Webster online dictionary, one of the definitions of the term identity is"the distinguishing character or personality of an individual." There are other definitions, but this is the one relevant to our article. In other words, identity is what makes us unique, and being unique doesn't mean that you and only you have a particular trait or characteristic. It means that the way you use it and project it to the world is unique to you. So, think about it for a second...

Think in terms of you as a person. You have certain talents and traits that make you unique. Those talents and traits may not be exclusive to you, but the way you combine them and use them to build your vision does make you unique.

Now, imagine you know of at least five more people who have the same traits as you and you are trying to stand out for whatever reason. Imagine you are trying to let people know that although you may be perceived as the same as the other five, you are actually different. Imagine that you need to let them know how you are different. Imagine that you only have few seconds to plant that seed of 'I am different' in other people's minds, and imagine that you want people to remember that difference every time they see you.

Well, how do you do that? You can do that in a variety of ways; however, only one achieves the goal in instants: your external image. This is the way you present yourself to the world.

People judge! And people judge mostly based on what we look like when they see us. So, if we want to be 'judged' by the right reasons and with accuracy as to whom we really are, then we have to make sure that our looks are consistent with who we are and with how we want to be remembered.

The same applies in business. The corporate identity is basically a perception that people have of our brand based on what we project; based on how we look first, and then on what their experience with us has been.

If we are honest when building (and showing off) that corporate identity, then their experience will be consistent with the perception they created in their mind when they saw our 'looks'. This leads us to the simplest answer to the question in the headline Why Corporate Identity is Important to Grow Your Business? Because if we attract people by the way we look, and then we back up our look with a customer experience that matches that perception, the natural consequence will be more sales!

At Instant Imprints we help your business project its corporate identity in a way that is aligned to its foundational values. Visit us for a free consultation!

Tuesday, November 7, 2017

News from The Shop - Get Some LOOT 2017


It's that time of the year again..... so LINDA LOOT is back.

Our annual opportunity to say thank you to our customers.

Here's how it works.

You buy from us ....  
            * What you need.
            * At a fair price.
            * Completed on-time or early.
            * With a smile.
                                      .... and then, WE GIVE YOU MONEY.

Any purchase you make between October 1st and December 31st earns you LINDA LOOT .... equal to 6% of your purchase.

LINDA LOOT is redeemable in January and February.... because, quite honestly, our sales tend to be a little slow at that time of year. 

Our sales at that time of year used to be scary slow.... but not so much anymore (again thanks to you).

Some restrictions apply .... but we want this to be both FUN and SIMPLE, so not too many restrictions

Just enough, to make sure we don't go broke and to make sure that everyone who needs to collect taxes, gets their chance.

Soooo.... stop by, email or call to make your purchases in Oct, Nov or Dec and start collecting your LOOT.

We have some great logo'd gift ideas for both your customers and staff .... because it's that time of year too.

And, of course.... more VISIBILITY is always a good idea for your business, club, event or department. 

Wednesday, November 1, 2017

November 2017 - Promo

We are ready to help with your employee gifting for the holiday season....


Wednesday, October 18, 2017

Ideas to Grow - 6 Tips for Corporate Gifting

It's that time of the year when business owners and/or professionals in managerial roles start to think of ways to show appreciation to their customers, as well as to their employees for their loyalty, hard work and the value they add to their business.
It's that time of the year when business owners and/or professionals in managerial roles start to think of ways to show appreciation to their customers, as well as to their employees for their loyalty, hard work and the value they add to their business.

A corporate gift is the most common way to show that appreciation. However, not any gift will do. What do you mean? You may ask. Well, the answer is simple: put yourself in the position of the recipient. How many times have you received a gift that you find not very relevant, useful, or appealing? What were your thoughts about that? Most importantly, what were your thoughts about the person who gave it to you. Now think of the times when you have received gifts that you really like and ask yourself those questions again.

Do you now see the value of treating corporate gifting as art?

In the business world, there's not much difference with the personal world because,
businesses are run by people! Decision makers in business are people! Therefore, we must create our business strategies keeping always in mind that we are talking to
people, not to brands or corporations.
So, how do we master the art of corporate gifts?

As I mentioned before, giving away corporate gifts is not so different from giving a personal gift. The same principles apply.

Set up a budget. My suggestion here is to set a flexible budget instead of a very tight one that won't allow you to play around with options. What I mean by "flexible budget" is to create an expenditure range, rather than a fixed amount.

Create a clear picture on your mind of the reaction/thoughts you would like your recipient to have upon receiving your gift. This is the starting point to begin your selection. However, we must be aware that this is still very broad and it's heavily related to people's personal taste and opinions.

Perfect balance. Holding the vision of the expected reaction in mind and with the purpose to avoid the bias of personal opinions, let's focus now on creating a perfect balance between the features the gift should have to represent thoughtfulness. Things such as functionality, relevance to what they do, perceived worth (does it represent more than it actually costs), and added value are key features. Yes, appeal is important, but that should come after assessing all the previous features. In other words, what product is highly functional, relevant, represents more than it costs, adds value to my customers/employees, AND looks nice?

Be creative. It is important to look at trends because it gives us a good idea of what is working for others and what is not. However, it is also important to stand out. Creativity doesn't have to mean to create something that has never been created before. Creativity really means to find new ways to do what others are doing or finding new ways to use what has already been created. So, if you really like something that is trendy, but you still want to stand out, then think of a different way to present it, imprint it or even to use it.

Make it representative of your brand's values. Credibility is key in any business and one of the most effective ways to be credible is living by our business's values. Therefore, our corporate gifts must represent our values. If one of our values is timely delivery, then we must assure that our gift is delivered towards the start of the season rather than by the end of it. Or if our business focuses on sustainability, our gift should reflect that as well.

Have fun. Instead of making the gift selection process a "task" that needs to be completed, make it an excuse to have fun with your team. This will trigger your team's creativity and, believe it or not, that good vibe will be imprinted in the items you're giving away. And who doesn't like to be around people and objects that spread a good vibe?

At Instant Imprints, we provide you with a vast range of options for you to choose from and recommendations that suit all intentions and budgets.

Keep in mind that we are an owner operated business network and because of that we perfectly understand your business needs. Therefore, we will always support your business growth by helping you make it more visible, and more importantly, to make it positively visible! So, don't hesitate to visit us! 

Tuesday, October 17, 2017

News from The Shop - LINDA LOOT 2017


It's that time of the year again..... so LINDA LOOT is back.

Our annual opportunity to say thank you to our customers.

Here's how it works.

You buy from us ....  
            * What you need.
            * At a fair price.
            * Completed on-time or early.
            * With a smile.
                                      .... and then, WE GIVE YOU MONEY.

Any purchase you make between October 1st and December 31st earns you LINDA LOOT .... equal to 6% of your purchase.

LINDA LOOT is redeemable in January and February.... because, quite honestly, our sales tend to be a little slow at that time of year. 

Our sales at that time of year used to be scary slow.... but not so much anymore (again thanks to you).

Some restrictions apply .... but we want this to be both FUN and SIMPLE, so not too many restrictions

Just enough, to make sure we don't go broke and to make sure that everyone who needs to collect taxes, gets their chance.

Soooo.... stop by, email or call to make your purchases in Oct, Nov or Dec and start collecting your LOOT.

We have some great logo'd gift ideas for both your customers and staff .... because it's that time of year too.

And, of course.... more VISIBILITY is always a good idea for your business, club, event or department. 

Tuesday, October 10, 2017

Our Customers - Isolate Extraction Systems

As you know.... I like to know my customers.

As you might also imagine, on a day to day basis.... I tend to view them from my end of the transaction.

So we go to their websites.... to get the background for an article in the Our Customers series.

Isolate Extraction Systems comes to us for their branded apparel.... screen printed t-shirts, logo'd lab coats and embroidered polos.

This is what I learned about them, from reading the "About Us" page on their website.


Founded in 2012, Isolate Extraction Systems Inc. (IES) manufactures safe, high quality, food grade extraction tools backed by expert service and client satisfaction raising the bar in manufacturing and service.  IES has over four years of experience working with local municipalities including fire, health, and building departments to ensure system approval and compliance on behalf of our clients. 
We continue to develop state of the art technology and procedures with the goal of producing the most advanced equipment in regards to safety, efficacy, reliability, and ease of use.  All of our equipment is 100% automated using proprietary in-house designed software. This software ensures consistent and repeatable production schedules while eliminated the need for constant monitoring, lowering labor cost. Our equipment is certified in several municipalities for autonomous use, allowing for unattended overnight production.
IES is committed to the success of all of our customers. To accomplish this we have put together  comprehensive preventive maintenance packages that can be customized to fit the needs of any client. The company’s primary goal is to develop long-lasting relationships for the success of all parties involved.

I kind of get the "what" of all of this..... but what comes through loud and clear is the "how".

This is a company that does all that they do, with the utmost quality and care, on the cutting edge.... and supported by a massive commitment to integrity. All of which is absolutely consistent with the people from IES who come to buy from me.

As is so often the case, you can learn much more about Isolate Extraction Systems and all that they do at their website.

But as just a bit more of a teaser, here is a list of the industries they work with....
  • Essential Oils
  • Food & Beverage
  • Holistics & Aromatherapy
  • Brewing & Hops
  • Industrial Hemp
  • Nutraceuticals
  • Cosmetics
  • Decaffeination




Tuesday, September 12, 2017

Our Customers - Ear Community


Many of our customers do great work, have a cause that is near and dear to their heart. and bring their family when they come to do business with us.

All of that applies to Melissa Tumblin and her non-profit Ear Community.

When her girls were still pre-school age.... she would bring them with her when she came to the Shop to place an order. 

In those days, my husband Mike, still worked for me in the Shop. He likes kids, a lot and would often take them in to the production area to "work" with him, so that parents could concentrate on getting their business done.

The grommets that we use to make banners, come in two pieces. I couldn't tell you what the technical name for those pieces are.... but to this day, Mike still calls them "hats" and "flats" because that's what the Tumblin girls told him they were called, the day they helped him make banners.

Here's a little bit about Ear Community, it's Executive Director Melissa Tumblin and her daughter Ally (who was in charge of "hats" in the banner building process).

You can learn even more by visiting their website earcommunity.org or following them on Twitter @EarCommunityOrg

Ear Community is a 501(c)(3) charitable nonprofit organization.  Ear Community helps children and adults who are born with Microtia and Atresia (when someone is born missing one or both of their ears and has no ear canal(s) resulting in hearing loss).  

Ear Community began as a global support group on Facebook on May 20th, 2010, called the “Microtia and Atresia Support Group.”  Since then, we knew we had to help more and in 2012, the Ear Community Organization was founded as a nonprofit organization.  

While Ear Community is head quartered in the United States, we try to help as many Microtia and Atresia loved ones as we can around the world.  Since inception, we have been able to help thousands of individuals who are born with Microtia and Atresia.  

Ear Community has a board of directors and also an advisory board made up of individuals who understand Microtia and Atresia.  Ear Community’s board of directors may include members who were born with Microtia and Atresia, who have loved ones who were born with Microtia and Atresia, or who simply would like to be a part of our community and show support for the Microtia and Atresia community.



Melissa Tumblin, Executive Director
Melissa is responsible for managing the day to day business duties of the organization.

Melissa founded Ear Community after her youngest daughter was born with Microtia and Atresia of her right ear.



“Our Story” Falling Through the Cracks with Microtia/Atresia

I remember the day when my youngest daughter Alyssa (Ally) was born. It was one of the happiest moments in my life. My husband, Brent, and I were so thrilled to finally meet her. I remember her little smile and how beautiful she was, but I also remember Brent coming over to me with tears welled up in his eyes when he said “Something is wrong with her ear.” Ally’s right ear was only partially formed, with no obvious ear canal. Immediately, I began blaming myself wondering what I had done wrong during my pregnancy and trying to remember if I had ate or drank something that could have caused this. No one said anything to us about Ally’s ear in the operating room, and so of course we became concerned. Brent went home that night and researched what it could be that Ally may have. That night he told me that she may have what is called Microtia. Our pediatrician verified this the next morning in the hospital.